How do prediction markets work?
A prediction market lets you buy a contract that pays $1 if something happens and $0 if it doesn't. The price is the market's guess at the chance it happens, and you can buy or sell that contract with other people right up until the game ends.
That sounds simple. But here's the thing. If you read a 62¢ contract like a -150 sportsbook bet, you'll misread the price, pay fees you didn't plan for and miss the one feature that makes these apps different. So let's walk through it from the first click to the payout.
What you're actually buying
Every market is a yes or no question. Will the Bills beat the Dolphins? Will Josh Allen throw for 250 yards? You pick a side by buying Yes or No.
Each contract is worth exactly $1 at the end. If you're right, you get $1 per contract. If you're wrong, you get nothing. There's no in between.
How to read the price
The price in cents is the chance the market gives that outcome. 62¢ means about 62%. 20¢ means about 20%. If you know sportsbook odds, this table connects the two.
| Contract price | Implied chance | Same as odds of | Profit on $100, before fees |
|---|---|---|---|
| 20¢ | 20% | +400 | $400.00 |
| 40¢ | 40% | +150 | $150.00 |
| 50¢ | 50% | +100 | $100.00 |
| 60¢ | 60% | -150 | $66.67 |
| 62¢ | 62% | -163 | $61.29 |
| 80¢ | 80% | -400 | $25.00 |
A full trade, start to finish
Say the Bills are playing the Dolphins and Yes on "Bills win" is selling for 62¢. You like the Bills. Here's exactly what happens.
The order book: why your price matters
The 62¢ you see on the screen isn't one fixed price. It's the cheapest offer from people who want to sell. Below it are the people who want to buy, and they're bidding a little less. That list is called the order book.
The gap between the best bid and the best ask is the spread. In a busy market it's 1¢ or 2¢. In a quiet one it can be 10¢ or more, and that gap comes straight out of your pocket.
Selling before the game ends
This is the big difference from a sportsbook. Your contracts trade all game long. If the Bills go up 17-3 at halftime, your 62¢ Yes contracts might be worth 80¢. You can sell them right there to anyone bidding 80¢.
One warning. As a game gets close to decided, buyers get scarce. The spread widens and it gets harder to sell a losing position for anything. Busy markets are easier to get out of than quiet ones.
Fees: the part most beginners skip
Each app sets its own fees, so check before you trade. On Kalshi, the fee on an order you take right away is 0.07 times the number of contracts times the price times one minus the price. That last part matters. It means the fee is biggest on a 50/50 contract and shrinks as the price gets close to 0¢ or $1.
On 100 contracts at 50¢, you spend $50 and pay $1.75 in fees. That's 3.5% of what you put in. Small on one trade. Big if you trade the same coin flips every night.
Prediction market vs sportsbook
Neither one is always better. Sometimes the prediction market price beats the sportsbook after fees, sometimes it doesn't. The move is the same as with any bet: check both and take the better number.
How to get started
Five mistakes that cost beginners money
Is it legal, and is it gambling?
Kalshi is regulated by the CFTC, the federal agency that oversees futures markets, which is why these apps call your bet a contract or a trade. Several states disagree and are fighting sports contracts in court, so the list of what you can trade in your state can change.
Here's my honest take. Whatever the law calls it, you're putting money on the outcome of a game. Size it like a bet, track it like a bet and never chase a loss because the app looks like a stock app.
So that's the whole picture. A contract pays $1 or $0, the price is the market's chance, you trade with other people and you can sell early. Next, see how the fees stack up against a sportsbook's built-in cut on real numbers.

